Product research, reinvented.
Your consumers test products in their natural environment and share their experiences through video. From engaged consumers that just love to share their thoughts. Our AI-powered platform captures, analyzes, and summarizes thousands of reactions at scale, delivering clear insights in days instead of weeks.
Often mentioned
Packaging is very hard to open and close
Partnering with leaders in
Crispa Original × Velora Multigrain
Category benchmark 6.5 · Leading variant Crispa Original
AI conclusion. Crispa leads on crunch and overall liking with high significance (p < 0.01), making it the strongest hero variant for the Q3 launch.
Points in the upper-right quadrant need attention.
Each point is a sensory attribute. Saltiness and thickness sit in the high-priority quadrant: many consumers off target with a large drop in liking.
Illustrative data
One platform. Every consumer insight.
Collect video-based product feedback, analyze responses automatically with AI, and explore results through an intuitive dashboard. From NPS scores to penalty analysis, everything is available in one place and realtime.
What makes The Like Lab different from other agencies?
One partner for the full journey, from real-life consumer testing to AI-powered insight.
In-Home Use Testing (iHUT) & Central Location Testing (CLT)
Run studies where consumers naturally use your product or in a fully controlled research environment. One methodology, one platform, consistent results.
Video-Based Consumer Feedback
Capture authentic consumer reactions through guided video interviews. See, hear, and understand what consumers truly think and feel.
AI-Powered Analysis
Our AI analyzes thousands of video responses automatically, identifying sentiment, recurring themes, product strengths, and improvement opportunities in real time.
Interactive Insights Dashboard
Access all results in a user-friendly dashboard with instant reporting, benchmarks, highlights, and AI-generated summaries.
Transparent Pricing
High-quality product research without hidden costs. Clear project pricing and scalable solutions for every research need.
From real homes to clear decisions.
Four steps take you from the right consumers to confident, AI-backed insight.
Product shipping
Products are shipped directly to matched panellists, real consumers recruited for their fit with your target profile. Or we add QR codes on your product to capture your customers' unboxing and usage experience.
Home Use Capture
Participants record themselves using the product in natural settings. Mobile-first, frictionless, and guided by us every step of the way.
AI Analysis
Video and survey data are analysed in real time, surfacing key moments, recurring themes, and optimization areas.
Live Dashboard
Results appear in your dashboard as they arrive. Ask the AI any question, with no waiting for a final PDF report.
A modern alternative to traditional research.
At The Like Lab, we believe that the best insights come from observing people in their natural environment. By testing products, services, and experiences in people's homes and capturing real-life interactions through video, we gain a deeper understanding of how things are used, valued, and experienced in everyday life.
We combine these rich, human-centered insights with a research platform built from the ground up with the assistance of AI. This allows us to streamline the entire research process while maintaining a strong focus on quality, reliability, and meaningful outcomes.
Our ambition is simple: to offer a modern alternative to traditional product and sensory research, one that brings together efficiency, technology, and high-quality insights from start to finish.
Ready to innovate?
Partner with us to discover what consumers truly like